You can't run away from hard work. It will catch up with you, sooner or later.
If you live an easy life now, you'll have to work harder later in life. So it is hopefully better to work hard in starting a business now and hopefully it will make life easier for you later down the years.
It's another paradox, our goal is for an easier life, yet we must embrace hard work and taste some bitterness for now.
And if we don't pay for it now, we will pay for it later.
So therefore, better sooner than later, because it isn't a payment but an investment for our future.
Another reason is because of competition, if something is too easy, then everybody will do it, and then you wouldn't be unique and the law of supply and demand comes to play. Too much supply and your unique value proposition goes down.