I’ve seen it too many times. A company does short term work but forgets stuff that doesn’t bring results but is essential to long term health.
It’s just like exercise.
It’s essential, everyone knows it’s important but a lot of people don’t do it.
Because it seems to be a waste of time.
Because it’s painful and tiring.
Because they don’t have clear goals.
What happens in the end?
They run out of breath in the long run.
They struggle in the latter part of the race. Things slow down. Things don’t seem to work.
And then they wonder why they are out of breath. Why is it so difficult to climb the hill? Why is every step so excruciating?
And so then a company blames (valid reasons though in the right context) the market conditions were not right, wrong choice of platform, too much competition, etc.
The biggest lesson I’ve learnt from running a marathon is this: “You can’t train overnight for one.”
Starting a company needs preparation. It needs careful planning. It needs training. Study how other created their company, what did they do, how did they go about it. It will go a long way to increasing chances of success.