Monday, December 05, 2005

Detecting Conmen

Over the years, I've been tricked and learned the following few lessons from scams I've heard. I've learned it to not fall into some scams but it's always good to revise what you've learned.

  • Don't trust someone fully, especially when he gains something from you.

  • Always appeals to greed (or vanity or fears).

  • Claims it's risk-free.

  • Dismisses your objections too easily.

  • If it's too good to be true, it is!

  • If it was really a great way to make money, why is he telling it to you?

  • If he claims to have insider or special or secret knowledge.

  • Does he try to find out personal things about you, that have nothing to do with the business? (I.e. probing for your weaknesses, your fears, etc)

Business is business, don't let sentimentalism get in the way.

Nobody owes you a living and it works the other way round too: you don't owe anyone a living too.

Ultimately, you are responsible for your decisions, let your yes be a yes and your no be a no. Not a maybe, not an okay lah.

Sunday, December 04, 2005

Yourself as a Product

There is only one valid definition of business purpose: to create a customer.

Because of its purpose to create a customer, any business enterprise has two--and only these two--basic functions: marketing and innovation. They are the entrepreneurial functions.

Marketing is the distinguishing, the unique function of the business... Marketing is not only much broader than selling, it is not a specialized activity as at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

Peter Drucker.

I'm taking a business diploma in enterprise development currently.

Marketing is an interesting activity. It is an activity that encompasses almost everything. Besides Nike shoes, Coca-Cola, even Britney Spears is a product, Karl Marx's communism is a product, Jesus Christ is a product, you and I are products.

For example, one marketing activity is romance. Romance is a marketing product. You are the product, you are selling yourself to a potential customer (who will be your bride).

So let's take yourself.

If that's the case, what type of product are you? Are you fun and adventurous? Safe and stable? Mature and reliable?

What will be the slant of your marketing efforts? What is your slogan in life?

And then who are your target customers? Who do you want to buy you? What target segment do you want? What sort of profile would like you?

What about the 4 P's of marketing? Price, Product, Promotion, Placement.

At what price is the person marrying having to pay? (But remember also it works the other way round. You're also the buyer, at what price are you willing to pay for her). Jesus Christ as a product means you have to pay the price of suffering and picking up the cross daily.
Promotion, Place: How are you promoting yourself? Staying at home won't work. You've got to sell yourself. Make yourself visible.
You are also a service:
intangibility: Saying "I love you" isn't enough. Show it with roses or gifts.
perishability: An exiting time at a theatre show needs to be spent with someone.
heterogeneity: Be consistent in your behavour.
inseparability: Your service to your wife is inseparable from yourself.
ownership: You still own yourself. Your wife doesn't own you.